Why Personal Branding is Great for Your Career

When you wake up each day you have the opportunity to be greater than you were the day before. Knowing where you strengths lie is the biggest advantage you have when you are carving your path in your business, career, and personal life. A lot of times you get bogged down what is going wrong that you forget to operate in your strengths which is what you are most known for. Guess what?!?!?!?That is your PERSONAL BRAND.

Pushing past your comfort zone is scary. But you have to forge your weaknesses and take a risk at trying something new. You probably are asking what does that men? See, a lot of time you do what is comfortable and rely solely on your strengths and give little thought to your weakness because you are afraid of failure. However, you are already good at what you do even when you never step out of your norm to do something different. Your room for improvement sets you up to realize you’re great. This is uncomfortable at times because you are your worst critic but when you look over your areas of growth and take charge of your output, you soon shake the room and increase your productivity. 

So how do establish your personal brand in your career?

-Apply for the job that has been calling your name and update your resume. Stop selling yourself short of an opportunity because you don’t feel like you’re ready. See when you push yourself to see your growth and your need for more is sitting on your shoulders, that is the time to strike. The list of skills you have match the requirements and responsibilities that stare you in the face, but fear has you paralyzed. Go for it anyways because you are meant to stand out, and it’s an opportunity to practice what you preach.

-Share your skills and talents with the people you are most in contact with that support your vision and dreams. You make your work look easy and when asked about your processes, don’t be afraid to open up. People around you really admire you and watch everything that you do hoping to learning something new. Each one, teach one builds connections and open doors that you could not have imagined. You don’t have to become a “know-it-all” or even a yes person, but you can lend your skills to your career and work environment that showcases your abilities. For every new skill that you that you acquire, you are able to add a booster to what you have mastered. Even in your confidence, that becomes a part of your brand. So being prosocial can get your name spoken highly in rooms and invitations to be a part of masterminds, simply because you shared.

-Personal Development. What you feed your mind, you become and in your career, your mind has to be stronger that your feelings. Your faith and belief system drives your existence as you research ways to enhance your quality of life. Read and listen to information that fuels your fire to be present and productive in life. Don’t settle for mediocrity.

There will be shifts in your opportunities to grow, you just need to prepare yourself for when the opportunities present themselves. Continuing to do the work on yourself makes you a better person. It will not happen overnight. You build your brand by staying true yourself and operating in the mastery and knowledge you hav acquired and put to use.

Discipline, Authenticity, Perseverance,


How to Balance Home and Life

At home, I’m mom before anything else and use a different set of skills in the day to day operations within my house. The systems I have in place to keep me on track vary based on what is needed each day and most of the time it consists of me keeping up with my son’s busy football practice and game schedule. I took those same skills and applied organization and time management in my career. From active duty Air Force when I became a mom while working full time, I was challenged with finding balance and I have made it work the past 16 years, even with transitioning into the classroom as an educator.

See listen I stumbled upon edupreneurship after feeling like I needed to be doing more with my career. Between being creative, inquisitive, educated and driven I needed an outlet for my ideas because getting started and sharing your skills is one thing but being consistent is how you build a community which us why I’m glad you’re here. See I had to get started somewhere and I’m encouraging you along the way. My first book was the moment I decided to take my business and personal brand to the next level. I had no clue what I was getting into but I knew I had a unique skill set and I was going to use it.

You have to take ownership of your personal transformation when building your personal brand in your business, your career, and your life as you pursue your goals and design the life you want to live. That is where the balance come in because your life is not all about work, it is about setting your goals which must be aligned with your core values as you work to leave a legacy for your family, gain financial stability, create multiple streams of income, and take up S.P.A.C.E based on your skills, interests and talents. 

In challenging times, I want you to think about the reason you are ready to change your life. Remember that what you spend 80% of your time thinking about and working on is your biggest motivator.  You can make this personal transformation work for you, whether you want to keep your 9-5 or not; while reinventing your personal brand in your business, career, or personal life, the goal is to be more productive. 

All of these thoughts pushed me towards creating a masterclass to help busy moms like me put it all together. It is my belief that successful people create goals so they can:

➡️ use their unique skill set 

➡️ forge their strengths to create opportunities for growth

➡️ boost their productivity to advance their business, career, and personal transformation 

The problem is so many people don’t know how to get started and give up at the first sign adversity.

Does this sound like you?

I understand exactly how you feel being busy in your day to day life trying to find balance in your business, career, or personal life and still feel stalled when it comes to chasing your dreams. You’re ready to stop before you get started even when you’re giving your best. That’s why I’ve created the Unlocking Your Mind Masterclass to help you use your unique skill set to take up S.P.A.C.E.

In this masterclass you’ll discover how:

✅ S.I.T. Down in Your Blessings: Identify Your Unique Skill Set

✅Positioning Yourself to Take Up SPACE (Services, Product, Audience, Content, Engage)

✅Set Your Goals and Prioritize Your Time

You want help making better decisions in your business, career, and personal life then this is the class for you. You can stop wasting time being busy and become more productive. The time is now. Your future self will thank you.

If you are serious about your personal transformation, check out the Unlock Your Mind Masterclass which will be Saturday, November 21, 2020 at 10:00 am (EST)

Let’s Get to Work,


How Dr. LaTilya Rashon Manifested

2001: I was 19 in the United States Air Force. The NCOs said I was stuck up, airmen my age thought I was mean, and one person actually told me that my attitude wouldn’t get me far in the real world. Can you imagine how I felt being away from home in a new state trying to figure out life while being told how I NEEDED to act to make other people feel comfortable🥴

Photo by Pixabay on Pexels.com

2007: I was almost 26, a married mother of 2👨‍👩‍👦‍👦 honorably discharged from the AF, undergrad completed while on active duty, respected for my work ethic, offered a civil service job to stay in New Jersey but relocated back to Georgia🍑 and secured a job with the state. Despite what I had been told, I stayed true to me and checked getting my degree🎓and getting the G.I.Bill off my list. I didn’t join the military to make friends or travel, I wanted the G.I. Bill🗣 money for school👩🏽‍💻

2013: I was six years into teaching👩🏽‍🏫 and my second year of my doctoral program. Almost 32 and was paying my mortgage on my home🏡 that I purchased not too long after my 30 birthday because it was either by a home or get a tummy tuck…LOL! Yet again, the goal was to find a home for my sons and I after my divorce. Even as life happened around me, I stayed focused on my ongoing personal transformation.

2020: I’m 38 with the same attitude, I protect my peace ☮️ so if that makes me standoffish that’s fine but I’m being true to myself. I keep making a list📝and pushing myself to answer the call that I put on me and not controlled by anyone else. A few more advanced degrees, ultimately becoming Dr. LaTilya Rashon, edupreneur and mentor. I can show you how I BECAME but you still have to do the work.

I’m still a work in progress. I still want more. I am my business through books 📚 , trainings, apparel👕👚and goal setting kits📦. My career sustains me in and outside of the schoolhouse. I’m living my life and embracing the season highs and low as they come. You are defined by what you do, not by what others say or think.

Remember That‼️


The DOPE Goals Starter Pack


So I’m just crazy enough to do anything that I set her mind to doing. I am my toughest critic and I challenge myself just to see how far I will go. I want some of that to rub off on you.

The DOPE Goals Starter Pack is here.

* Write down and prioritize the DOPE Goals you’ve set for yourself

* Work SMART as you boost your productivity and personal transformation

* Unlock your strengths as you maximize on your skills in your business, career, and personal life

Track your progress to Go Out and Lead Selflessly (GOALS)

Grab yours during pre-order and be the first to receive your goal setting goodies when shipping starts in November.


4 Ways to Unlock Your Mind

Goals– Each day when you wake up, you are given the opportunity to be better than you were the day before. Deciding what you need to handle in your life on a business, career, and personal level, means setting a course of action you plan to follow.

You have a short list of objectives that you need to accomplish and your overarching long term goals that you want to check off of your list. There are three to five tasks that you can do daily that will get your closer to your dreams, it’s just a matter or prioritizing your time to get you tasks done. What do you need to do immediately? What needs to be done, but is not detrimental to your overall goal? Backwards planning is beneficial when you give yourself time.

When setting your goals, is your timeline based on a week, month, or a year? However, your time is set or block, give yourself a break and be flexible as your work on your self-improvement. Block off your time to handle your business. In an hour, 45, or even 30 minutes of intentional focus a day, you can change your life and stay committed to your goals. Remember to be smart when you set your goals and give yourself some grace on those day you feel less motivated to work on you. Plan your life according to how you want to live and break it down into short tasks you can accomplish each day.

Affirmation– Watch your words because they become your actions is so true. Talk to yourself like you matter and watch the universe return good favor to you. Be mindful if your self-talk because you will believe what you repeatedly say.

Wake up and affirm yourself daily. Tell yourself that you believe in yourself even on your bad days because encouragement and a smile will take you further than you expected. Life or death is in the power of the tongue so speak life into your business, career, and personal dreams. Speak things as though they are and you will reap the benefits of what you seek.

Personal Development– Your faith plays a major role in how far you will carry out your dreams. As a business owner you study your industry and your competition to find your sweet spot and thrive in it. In your career you study the trends and skillsets needed to become competitive in the work place in order to take your career to the next level. Lastly, in your personal life whether it’s inspirational, motivational, or spiritual, we all need some uplifting daily. You have to learn to be more mindful of what you take in each day that feeds your mind. Your thoughts become your actions, and your actions become your habits. So get into the habit of studying how to make yourself better in your business, career, and personal life to experience a full transformation.

Reading a book, listening to a podcasts, watching a video, or participating in an email course is designed to meet the area of need that you are seeking. You can share or not share your personal development with people around you because ultimately this is a private matter. Having faith that your time and rebirth will happen is all that matters. You depend on you. So get your mindset right and do everything that you are destined to do.

Gratitude– Everyday will not be perfect but when you are grateful for what you have and what you have experienced, life becomes beautiful. Each day when you wake up, you have another opportunity to be better than you were the day before. You can hope for a better life, but each day that you decide to keep trying, you are making the decision to be better. We often get into the habit of rushing ourselves because of what everybody is doing around us that we miss out on the opportunities that we can create for ourselves.

You should get into the habit of being present in the moments that bring joy to your life. Each day your only competition is yourself. Thankfulness is a whole mood and once you arrive to place of protecting your peace daily, the gratitude you begin to experience what is there instead of the invincible.