What if you had time in your schedule to help people learn a new skill? How would you meet their needs? Would you spend time training them? One on one or small group workshop?
In August I made more money from a single service than I have on any product since starting my venture into edupreneurship. Yes, educator plus entrepreneur to take up space in this digital age.
I didn’t think I was ready to offer such a service because so many people were already doing it. I was wrong, because I got a friendly reminder that even though other people were teaching the same things, they did not bring my approach and style to the same topic. So I went for it and it was the best decision I have ever made for my business.
At some point or another as an entrepreneur we fall into the ebook or course creation trap, but this was one I did not mind falling in to once the ball started rolling. It all started with an idea to get students more interactive as school was gearing up for the 2020-2021 academic year. The Bitmoji Classroom wave took off and so did I with the Bitmoji for Beginners workshop that I conducted.
Landing Page
Working with a business coach we looked at a calendar and developed a plan to advertise, gather registrations, and create an email series to guide the layout of the course. Using getresponse.com which was a different platform that I was used too for email marketing and creating landing pages; once the kinks were worked out, it was easy to gather registrants. You can use a very simple layout that is attractive and will capture your audience’s attention. Your audience is the the people that need the service you are providing and in my case, teachers that wanted a Bitmoji classroom but did not know were to start were my ideal customer.
As the names rolled in the welcome email was sent out and a workflow was established. You will be nervous because looking at the market, the same ideas are presented but being you is your superpower and the right people will find you.
Emails and Workflow
A very simple welcome email was created to thank the participants for signing up with a workflow for reminders set leading into the workshop. You need to tell the audience what to expect in the workshop and what you will cover.
Example of what to send: I’m Dr. Williams and I will be walking you through the basics for setting up your classroom for better student engagement during virtual learning as we return to school. I’m glad that you have taken the time to sign up for this workshop offered to educators that want fun and exciting ways to reach your students.
Now that you’re in, here’s what you can expect:
1. Understanding add-ons for google, specifically Bitmoji
2. Step by Step guide for creating your beginner Bitmoji Classroom using Google Slides
3. Linking your bitmoji classroom to your existing technology resources
The only prerequisite to this workshop is installing/creating your personalized Bitmoji prior to the start of the workshop. You can do so by visiting https://www.bitmoji.com/
Once the foundation is set for what to expect the next step is to talk it up and promote yourself and expertise.
Promote Yourself
Everyday for the week leading into the workshop I talked to my audience on social media about what virtual learning is and what a Bitmoji classroom is not.
You should repeatedly tell your audience what to expect in your workshop and keep your energy high because that is what is going to draw people in. You have to be excited about your topic and give them snippets of your knowledge. People trust people that know what they are talking about and can address questions spot on and see the value in the service you are providing.
Be consistent with your message, and watch your enrollment numbers increase daily.
The Actual Course; Time to Teach
By now you should decide the format and platform for your class. Webinar with playback feature, Zoom, or masterclass on a social media platform.
I chose Zoom because it gave the small classroom feeling and the share screen feature was helpful in walking teachers through the step by step process to create their very own Bitmoji classroom. Teachers knew that it was a beginners workshop because they were clueless about where to start, so everyone’e technology skill level was the same.
You want to make sure you that you are clear about your offer and the flow of your course. You have the knowledge, expertise, years of experience, and skills to teach what you know. So launch a course that you believe in. Be the help that you needed when you got started. Your voice is needed.
Don’t Be Afraid to Try
Now get to work and launch the course that you have been sitting on because you have been too afraid to get started. I had 16 participants for my very first course that I literally brainstormed and created with two weeks from conception to follow through.
Listen to your audience and meet the need that they have especially if it falls into your unique skillset. There is room for everyone to be productive in business and careers that with your help can push them to the next level.
What are your thoughts about this topic? I’d love your feedback!
~LaTilya
latilyarashon.com 