Passive Income and Business Sense

It has taken me a while to get this post out but I’ve been playing with the words in my head until it all came somewhat together.

The road that I travel as a single, mother of two, educated, teacher, self-published author and entrepreneur is not easy.  Some days I just want to say I’ll work my job for 30 years then retire and halt all of my creative ideas.

One morning I woke up with tears pouring from eyes and the overwhelming feeling of LIFE consuming me. It put things into perspective and I said to myself, “I have to get my business in order”, because calling into work while dealing with a family crisis is not my idea of a good start.

I need more clarity and while I watch, study, and YouTube other entrepreneurs and take in the tidbits they have to offer, I am reminded that this is not a race.  I have to create, discover, and discuss in my own lane and too often as a creative there is a certain amount of pressure to always deliver.

I speak a lot of times on my business in my mini-blogs on my IG (@tilyarealeyes) and FB (LaTilya Williams) but I don’t get into a lot of detail about what my business entails. Maybe I should!

As far as passive income goes while reading I have decided that I want to work on that in the months to come especially since one of the top passive income ideas is books.  But what exactly is passive income? My passive income would be considered my book because I get paid repeatedly for work that I completed once.  I push my book My Fourth Year in Middle School: My Fourth Year in Middle School to the point of feeling exhausted.  Although the concept of my book is good, I can admit that my marketing behind my book is/was lacking.  I now must go back into that book and pull out my content because next June is going to be really BIG for me. I’ll announce that later.

Passive income in affiliate market skipped me and that is something that I just don’t get and can’t quite get a hold of.  So I won’t talk anymore about something that I don’t get.  But I can say that once I invested in myself and got into network marking, that has fundamentally been the best thing popping.  LOL!  A failed attempt at drop shipping let me know that that business was not for me but I have yet to give up on my multiple streams.

Creating an online course as passive income stays on my frontal, but now being back in school I just feel that I don’t have enough time to focus on the type of class that I want to create.  Lets just be real, the idea is for me to earn an income while I sleep, so I’m not rushing my process.  I’m taking everything in and relying on my common sense to lead when it comes to my business.

I read a quote that said, “Everybody is so busy posting their wins instead of their failures.”  I find that sad because social media has us thinking that everything creatives produce is a win straight out the gate.  I have since realized that my plate is full and everything sincerely and truly takes times.

I will continue to cultivate my passive income ideas…writing services, books, and network marketing.  I will continue to feed my frenzy to try something different.  I will keep believing in myself and everything that I set out to accomplish.  I won’t ever stop designing a life that I want to live because at the end of the day I don’t want to leave this earth thinking about all of the things that I should have done.

I have since learned that I have to build up to my next title and create a buzz EARLY!  I have to be smarter in this department this go around so that I can capitalize more on my message.  Stay tuned, for that writing is underway.

So as I prepare for these next steps in my career, life, and journey I am so excited.  I never thought about my writing as passive income but this next book, 12 Ways to Survive Teaching is sure to ignite souls and have you look at teaching from a humorous perspective.

The reality is I want to be good at everything. I don’t just want to be a book you read once then place on the shelf. I don’t want to be name only mentioned here and there, I want to be a guru if you will in my own right. I never thought about the power of passive income until I began to do my research. Now I must be a smarter business woman. It is truly all coming together and I feel it.

I took the leap before I was ready and now I must overdeliver. I have a timeline and I will excute!

Feeling Renewed in Business, Career, and Love

July became my month of yes and I took a huge leap into something that I was not sure I was ready for.  The internet is full of copycat ideas and recycled presentations so I’m sticking with what I know…I’mma just DO ME!

When I log into my social media and I see ads for “FREE” this and “FREE” that I’m slightly intrigued.  I click, I enroll, I listen, then I receive countless emails.  There are a few people that I pay close attention to because they consistently push the message of authenticity.  So I’ll continue to be authentic and transparent in my approach because that’s all that I know how to do.

I had to gather my thoughts for this post because I have taken a lot in over these few weeks for summer break and I just wanted to be clear in what I was saying before I posted my thoughts about anything.

Business|I was obsessing about book ideas and then I was struck with one that I cannot abandon.  I find it ironic that as fictitious characters speak to authors, my real life thought processes urge me to write in that discipline…EXPERIENCES from my classroom mixed with life lessons.  Sure other educational experts focus on the needs of our students but I like the approach I’m taking with my writing.  I’m focusing on ways to help teachers because honestly so many times in my career I felt alone and misunderstood.

img_5542So I’m turning that around to pour into my writing and helping other teachers as well on their academic journeys.  Once I got my services in order I began to see how I help more teachers than others would have probably thought possible when I first began teaching.  I had to BOSS UP just a little bit and be unafraid.  For every one thing about me that was misunderstood, I’ve taken back control of my business and writing and I’m pushing the envelope.

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I’ve stepped into my purpose and I knew that things would take time.  I have even tapped into my entrepreneurial spirit and realized that in order to live the life that I want to live, I must pave my path and create in my own lane.  Books and business are only the beginning and I’m staying the course because I have two precious boys (no matter how badly they drive me crazy) that are paying attention to my every move.

Career|This summer went by in a flash.  It seems like we were just getting out in May, and we return tomorrow.  I had the wonderful experience of attending the Model Schools Conference in June.  I felt inspired to keep writing in my discipline of teacher mentorship and set a personal goal that I will be speaking at the conference in June 2020!  I have to speak things into existence because I feel strongly about these next few years of teaching.  Putting things into perspective, my oldest is going to be a Freshman in high school, and my baby boy is going to 7th grade.  Entering my 11th year in the classroom, my career clock is ticking and I’m feeling like I just might be done anywhere between the next three to six years.

See I’m 3 1/2 years from 40 and with my new business venture (started my own health and wellness business) I’d like to create wealth in that, continue to write, speak~guest speak~facilitate~or host workshops in the future.  I’m not a radical voice, but I’m dedicated to newer teachers because experience has taught me.  Entering the field of education is political, but new teachers and I mean those that have been in the classroom less than three years need SUPPORT.  I know I did which is why I wrote my first book.img_5177

I have been asked about leadership and if I have thought about transitioning into that level and to be honest…NO!  After being passed over to become an academic coach because the other candidate “looked better on paper” I realized that maybe it was not for me.  I was not deterred, but like I told another administrator, “You never know what someone is capable of doing until they are given the opportunity to show their leadership skills.”  My candor is a gift and a curse and I am not compromising that for anyone.  I’ll practice my delivery, but the reality is that people hear what they want to hear.  When you think outside of the box like I do most of the time, you will face rejection and scrutiny from some, but encouragement and support from others.

In teaching I have had to adjust and not let my feelings be stronger than my mind.  I’m not saying that I’m unemotional, I’ve just learned how to manage my feelings better while teaching.  In a roundabout way, I’m desensitized and situations that would get me upset before, really don’t now going into this 11th year.  The only thing I don’t take kindly to is anyone discrediting my teaching and attacking my career.  That’s a big NO-NO in my book.  But I’ve realized people don’t like my style because of how I disturb their approach.  What happens in my classroom is just that!  I’m in control of my content!

LOVE|I have not ventured into this topic in a while and it was with GREAT intention not too.  And it’s not because I’ve been unhappy in love, I was just on hiatus from dating and putting all of my eggs in one basket.  See I dated an older guy for a while.  He was GOOD to me but he had some extra baggage that held him back from dating/getting to know someone/trusting ONE woman exclusively.  He started off saying I’m only interested in getting to know you, then ALL of that changed.  We began to see each other less frequently and it was hard at first because we SPENT a lot of time together initially.  He’s still a decent guy but we are just FRIENDS and we both are okay with that…NO PRESSURE!

When I walked away from that, not exactly a clean walk away, but when I took a step back to focus on BETTERING ME and my VIBRATIONAL PATTERN, I saw the beauty is organic chemistry.  There are familiar strangers all around, and you’d be surprised at who would treat you right if ever given the opportunity.  People make a big deal about commitment and dating to the point of it being exhausting.  I for a fact don’t look at each person I date as marriage material.  I mean after a couple of dates you know if you want to be around someone and enjoy their company without the complications… I NEVER have been nor will I EVER be the, “So what are we doing girl?” LOL…

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Then I met HIM and all of that has changed.  Solidifying the FRIENDSHIP!  I’m renewed in LOVE because I’ve always believed in the possibility of genuine and organic connections.  Hmmm…when BAE said, “I pray for you, and I pray for US.”  That changed the trajectory of EVERYTHING.

I’m fully aware that my business, career, and love won’t look like anyone else’s; I’m okay with that.  I’m staying true to what I know and believe.  So what is for me, is for me!

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Figuring This All Out: Brand, Business, and Marketing

One of the realest things I read so far on this road to entrepreneurship is that THERE IS A LOT OF BAD INFORMATION OUT THERE!

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Now one would think that with 10 years of traditional classroom teaching, six years of active duty military service, and six degrees (2 associates, B.A., MPA, Ed.S. and an Ed.D.), I should be where I want to be. Wrong…Wrong…Wrong! I’m trying to crack the self-publishing market and offer a message to aspiring and new teachers (THAT IS MY PURPOSE—To Inspire!)

When I initially wrote my first book, My Fourth Year In Middle School: The Truth About Teaching, I was and still am completely behind on not doing enough to properly market my book to get it into the hands of the people that I feel could benefit from it the most.

I would attribute writing this book to being just like the formative years of education because in my first three years I learned A LOT.   Mostly through trial and error and faulty circumstances.  But in those first years I found my purpose and knew that I have a lot to offer as an educator.  As an individual.  As a person who is not afraid to make mistakes and take a risk.

Since the release of my book in July 2016, I still want to do more with it.  I am almost desperate to do more with it because I know that there is some really good information embedded inside to keep teachers motivated.  Now I’ll be honest, I have definitely taken some heat for my book but this was about some real stuff that I experienced as a new teacher.  Much like my recollection of a having a teacher tell me I’d never be successful; I never wanted a child to feel that way about themselves in my classroom. I do not want new teachers feeling left out and ostracized unnecessarily… even with the good support of my mentor teacher, I felt alone when I started teaching.  So I ask myself, was I supposed to paint a pretty picture of the people that were hard on me or was I supposed to tell my TRUTH.

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MY BOOK AT A GLANCE

Year One: This was the toughest year ever and I remember feeling like I was being tested to see if I could really hang in there with my high poverty stricken kids.  But the thing about the students is that once I won them over, they were not the problem.  IT WAS THE ADULTS.  I cried a lot that first year because I felt like I was failing miserably at teaching.  During pre-planning I had been whispered about because of a skirt that I thought was appropriate, but clearly it wasn’t.  I felt so embarrassed by my assets…the skirt was long but that wasn’t the problem.  I was body shamed before body shaming was a thing.

Dealing With Divorce: My first marriage fell apart during my second year of teaching.  I was holding on by a thread.  I had had a huge fight with my husband, got a mugshot for bursting out his truck window, separation, and watching the security I once felt in my marriage be shattered.  All of this was going on while my boys were toddlers (Lil Phil-5, Preston-3). I was home alone with my two boys, cooking for them, dropping them off at daycare, working my full-time teaching job—stressing and wondering when my husband was going to come back home.  HE DIDN’T! The divorce was finalized September, 2011!

Is This Really Happening: So many things happened to me in a few short years that I am blown away at the fact that I’m still in the classroom.  I admit my very first administrator was hands down the bomb.  She had very high expectations and as a new teacher  I had no choice but to meet them.  I’m extremely proud of my results after my first year of standardized testing…I can boast that 97% of my students passed the Criterion Referenced Competency  Test (Phased out CRCT).  But I dealt with a different administrator my 3rd, 4th, and 5th years of teaching that was so passive, it was difficult to feel productive under his leadership.  I dealt with my car being stolen from the school campus my 5th year and instead of being sympathetic his reaction was, “It was a simple repossession.”  That made my blood boil, and I knew it was time to GO!

A Different Perspective: Transferring to a different school was what I thought I needed and while I was yet again able to foster relationships with my students…I also had to deal with adults.  I will say that I am brash and unfiltered at times, but I’m committed to my stance on things, and that doesn’t make me wrong; it makes me passionate about my kids.  I respect other people’s opinions, but I think I have run into others not really respecting mine.  In my ten short years, I have dealt with court cases with my now second ex-husband in 2014, the murder of my half-brother in 2015, middle of the year moves from one content/classroom to another in 2016, and truly feeling undervalued for my experience and knowledge. In a one on one conversation about leadership I once told an administrator, “Your perspective is skewed by what you think you know about me.  Until you see me or in action, you have no idea what I’m capable of.  I take my content very seriously.  I’m not changing!  But you’d have to talk to me to know that.”

Even through all of that I have experienced, the nonconstructive criticisms, and being told I’m not qualified or experienced enough to be an academic coach I still forge ahead.  I’ve also been told I’m “social media heavy”, whatever that means.  I mean, is this the wave?!?!?  Criticize others for the moves they are making because you are not making them yourself?!?!?

Yes my career is teaching but my vision is much bigger than being in a classroom forever.  I refuse to be one dimensional.  Just as I heard today…not everyone wants you to be successful.  I’m building my platform one blog, discussion, experience, post, and video at a time.  I am not a traditional teacher…I have a bit of an edge about me and I’m not afraid to share my experiences.

As I’m figuring this all out I know that the LaTilya Rashon brand and PSB2 Publishing  will rise as I coach myself through the necessities.

To learn more about my self-published titles please check me out here.  Be sure to connect with me on social media.

Be sure to share and leave a comment.  Thanks for reading.cropped-20170110_153240-e14840823819536.png

LaTilya Rashon🦋

Being self-published and trusting the process takes an extreme amount of clarity, patience, and sacrifice.  I have realized that my “target audience” is not based in my personal relationships but people that actually follow my work in hopes that I inspire them.  If you believe in the LaTilya Rashon brand…purchase your logo series shirt today. Thank you in advance!

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Why Personal Branding Is Great For Your Career

March is a new month for new beginnings, new goals, and new focuses.  I’m challenging myself to focus on one thing this month and that is my personal branding.  To be honest I cringe at that word because it is thrown around so much online and on reality shows that I’m literally confused every time I hear a different person say it.  Nonetheless, my goal this month is to set myself aside and become more identifiable and produce quality work.  That’s what BRANDING is all about right!?!

At one point when I began this writing journey I was on blogspot because I was using my blog as an online journal.  I wasn’t really focusing on the big picture.  All I wanted to do was share my experiences while entertaining the idea of writing a book.  I was second guessing myself!

I switched over to wordpress as I was completing my doctoral program with Nova Southeastern University and my blog then took on a life of its own.  While my education and credentials would have me considered an expert in the field of education: Dr. LaTilya Williams—Doctor of Education: Higher Education Leadership and  Master’s in Public Administration; I find myself coming up short in the blogging/self-published/writing industry.  Oh to be an expert in this field would be a dream come true!

So what must I do?  Yea, you got it! WORK ON MY BRAND!

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I have read so many blogs from the experts and they all have this one tagline or statement in common: “I AM MY BRAND!”

Well there you have it!  But not so fast.

While I sit and read, subscribe to mail listings myself, subscribe and listen to podcasts, and emulate the things I see, I know I am closer to hitting my mark and finding my sweet spot.

This journey has been eye-opening because in my research and studying some of the experts say that there is not definite formula to success and making a big impact.  Others say develop a plan and work the plan.  I still stand my truths about blogging because there are some things you discover.  Go check out my epic blog, What No One Tells You About Blogging.  It is one of my favorite blogs and one that I see lasting for years to come as new trends arise.

Now reexamining all do the Dos for content creation and personalizing your brand, all of us side hustlers are told to FIRST BE CLEAR.  I can’t any clearer about wanting to make an impact on new teachers with my book,

My Fourth Year in Middle School; The Truth About Teaching

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I truly want to help change the narrative about teaching so that the newbies learn that in order to truly be successful in the classroom there must be a complete understanding that what you learn in traditional training is helpful.  But what you do in the classroom from day today is what’s going to shape your approach, career, and style of teaching.  Now if only I could attract the right audience and individuals invested in my book, I could really make gains as an educational expert.

DRAW PEOPLE TO YOU: It is difficult to create a consistent buzz as a newbie blogger and collecting emails is a task.  Build your brand! Create the leads! Magnetize your audience!  That is a lot easier said than done.  As I look at my social media networks…

I have learned that my friends are not my target audience and I actually get more feedback from people that don’t know me personally.  Now I do have some friends that purchased my book, left a review on Amazon, or told me personally what they thought of my work but I’m hungry!  I want to grow in my efforts and reach the masses that I know could benefit from my experiences.

I want to see my follower numbers convert to sales.  Another one of the DOs that we must be mindful of is CONTENT CREATION.

Visiting my blog is rich and full of experiences that I feel provide knowledge and inspiration.  I think about the goals I have set for myself and reflect on my progress over the years.

Content creation is one thing but the focus must shift to…QUALITY CONTENT in the form of books (Check Me Out On Amazon), videos especially if you are on youtube: check my sidebar 🙂 (Subscribe to me @ LaTilya Rashon), and of course while you’re here browse around read my blogs, comment on what you like and most importantly

Subscribe to the LaTilya Rashon mailing list

Brand clarity is an ongoing process!  Content creation takes a lot of work. I have only been serious about this for the past two years because I know I have message of inspiration.  I’m sure my audience will change by the day but I plan to be authentic and transparent in my approach.  I don’t have it all figured out but I’m figuring it out.

March is not the month for stagnation! New goals! New insights! New material!

Stay Tuned!