The Need For A Business Plan

Okay so I thought that blogging and “vanity” self-publishing would be easy but boy was I wrong. I wrote a blog a long time ago titled “What No One Tells You About Blogging” but I left out an essential part to becoming a brand and standing out in a saturated market. Getting into the business behind books and digital products is possible, especially when you niche down. So I thought my niche was education and personal development. I had the bright idea that I wanted to help new teachers balance work and home life but I find at times that even that niche is too broad. But then I ask myself do I want to concentrated on working moms or just women in general, so it was at that moment I realized I needed to get to the bottom of my business and flush out what I want to do, who I want to reach, and what I want to create.

Creating and selling products online in my opinion is at an all time high and as an educator myself, with a passion for writing and being creative I decided an online business would be beneficial to me for three reasons: (1) I want to supplement my teacher salary because even though I love teaching, getting paid once a month gets tough at times. (2) I want to build a business that will create a legacy for me to leave behind to my sons and (3) Create residual and passive income to obtain financial stability. Reevaluating yourself and identifying your why is important because it helps me establish my vision and put my productivity of lack of productivity into perspective.

My Business, What Will It Be?

I derive to a point often of how can I get more followers on my business/blog/author social media? How can I convert followers into buyers? How do grow to a point of being a full-time entrepreneur and truly live out my dreams. To answer all of that, I realized that I needed a business plan so I revamped and simplified ideas, niched down and uncovered my purpose. Since writing my first book, growth has been a struggle and launching has not been as successful as I hoped, so I admit, I needed some help.

So exactly what do I needhelp with?

As anauthor with plenty of stories to tell about life inside of the classroom, Iknow I take a much lighter approach to teaching than I did in the first coupleof years into the profession.

~On one hand I want to help new or even burnedout educators/teachers who want to revive their passion for teaching.

~On the other hand, since I am asked so manyquestions on a regular basis I want to help people reach success by aligningtheir goals with their passions and create the life they want to live.

Eventually I know that getting started here will lead into other things, but now I just have to promote myself unapologetically.

Studying the Industry

The gurus and the experts have laid the plans and while my content is not to be compared it definitely gives me something to work harder at creating consistently. With the right systems in place I know that I’m tapping into my purpose and dreams.  Finding balance for myself is essential to drive that is why when I think of my mission each day in the classroom and personal life I know I have the tools to help other people get through as well.  I want to help mothers (working moms, teacher moms) find balance in their work and home life, gain clarity while in the work environment, and discover their self worth through personal development.

The promise and value must sold with any product and while I think I may be sitting on a gold mine, one thing I’ve definitely noticed is that when you identify a solid problem, a promise to deliver clarity and results must follow. Setting true and attainable goals, three to six months out keeps you focused because after all the goal is to grow. I’m sticking to personal development in a sense because let’s get real, everybody wants to improve something in their lives.

I know that I have great ideas and while I study the field, I am not sleeping on the free tips and jewels that are dropped from time to time. I’m pushing out content and feeling good about the “looks” I’m gaining. They say faith without works is dead. I’m just going to continue putting in this work.

Learn: First handadvice on balancing work and home life.

Impact: Gainsolutions for effective management of life and career.

Balance: Setgoals personally to maximize your impact.

“Closer to Purpose Than You Think” (2019) is my 30 day self-paced success guide designed to help you recognize your self-worth, prioritize your goals, and speak life into your dreams. In this book I share ways to create clarity in your daily to day life that leads to productivity and celebration of self. You’ll learn how to command your life with authority and live as the person you were wonderfully made to be.

In 12 Ways to Survive (2019) new teachers can learn how to navigatethrough their experiences to find what works in their instructional setting,read and understand that they are not alone in their journey because evenveteran teachers have periods of adjustments as well, and trust the process andlearn that being a teacher is about the students and once they trust you thereal education begins.

My Fourth Year in Middle School: The Truth About Teaching (2016) is the author’s journey on transitioning careers and becoming an effective teacher to the students she serves. This book provides insight on how to cope as a new teacher adjusting to a new working environment. It richly recalls the obstacles faced teaching at-risk, African-American youth at a southern middle school for eight years. The author centers the book around her experiences and lessons learned as a classroom teacher while balancing life.

Being Successful

My success depends on my consistency. I want to be able to run a business, online and become my own boss. I want to create content that is enjoyed and embraced which will lead to other things in my career. Financial freedom and stability are at the top of the list because balancing my workload and house hold is a battle I’m determined to win. I wrote about what I have experienced and want working mothers and educators to know that it is possible to have a career and family. It’s in the stars from here. It’s above me now.

I Brag Differently, You Should Too!

So you want to start a business?

Write a book?

Host events?

Let’s begin with the end in mind.

Knowing who you want to teach, reach, and speak to is a crucial part to how impactful you will be. So let’s brag together!

Take a sneak peek into how I set my goals, crush them, then clap for myself with this Brag Sheet freebie⤵️

Subscribe to my list and get more sneak peeks:
http://bit.ly/ConnectWithDrLaTilyaRashon

Start Showing Up For Yourself

People often ask me how am I able to do so much and never get tired? It’s not that I don’t get tired, I just know that there are some things I simply just want to do in my life and I have to make things happen.

All of my life I kept journals, I wrote things down, and would often revisit those list to see if I have been able to check things off of my list. I have a list of accomplishments from military service to achieving advanced degrees. All of this would not be possible if I had not set down and continuously updated my goals.

I have felt overwhelmed and paralyzed by fear so I realigned my goals?  I took time to identify my strengths to take control of my life and push pass my fears?

I want to coach others to do the same and together we will do the work to help you recognize your self-worth, prioritize your goals, and speak life into your aspirations.  It is important to LOVE yourself intensely, create opportunities for growth, and step into your purpose with authority.

Working with me will help you gain:

1. Clarity as you position yourself for greatness.

2. Love for yourself through affirmations.

3. Purpose as you set attainable goals.

4. Understanding as you reflect on your life.

5. Sense of self as you CELEBRATE you!

“Closer to Purpose Than You Think” is my 30 day self-paced success guide that will be available August 1, 2019. I cannot wait for you to unlock your magic.

~Dr. LaTilya Rashon

I Don’t Want to Coach, I Just Want to Write

I Don’t Want to Coach, I Just Want to Write

 I’m not anti-coaching, but I know that’s not for me.

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Photo credit: Dave Morrison Photography via Foter.com / CC BY-NC-ND             

Yesterday I compiled a list of bloggers, networks, and websites and I am blown away.  Everybody has services and products they are offering and as I read all  I say to myself is,   I want to write.

Literature is my thing.  Books, words, life, and processing all of the above.  I think about my journey and my writing as a way to provide insight about my career field (teaching), and my personal struggles (life).  I by not means am trying to coach anyone through their profession or life decisions.   So why does everyone want to be a coach?

I must reference StephRoyalty because there are just some things you should not be paying someone for.  I think experience is the best teacher, because if you never make mistakes, you will never learn.  I can honestly say that I write down many thoughts, and blog ideas, revisit those ideas, then write.  But today’s blog came on a whim!

This morning when I prepared myself to visit and register with blogging networks, I hit up twitter and was immediately shocked, maybe not shocked, but just over the coaching aspect of blogging.   I admit, I just don’t get it! You either want to write or you don’t!

I do feel however that once people gravitate to your work, you find ways to keep them engaged, but how is coaching someone through creativity the way?  You need coaches for competition! Is there a blogger olympics that everyone is being coached for that I don’t know anything about?  Who’s coaching the coaches in this industry?

Now don’t get it twisted, a workshop on monetization is a necessity.  A webinar on strategies and networking will give you key ideas and points to ponder.  We all want to make money, but what happens to the creative writers that blog because they have a constant stream of thought?  What becomes of the writer’s that publish books and write just to relieve tension?  What about the people like me that really don’t offer services and just want to WRITE?

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Photo credit: MyEyeSees via Foter.com / CC BY-NC-ND

I’m not knocking anyone’s hustle because we all want to get “PUT ON”.  But if everybody is offering coaching services at competitive prices, are we “one upping” the competition?  There are some really amazing bloggers, writers, and entrepreneurs out here and I’m losing track.

I can’t focus on my brand long enough to see if I actually have one, because everybody trying to assist in branding!  Now does that make sense?  It does and then at the same time it doesn’t.  My message is so simple…

Discipline…I am focused enough to make this writing career happen. Authenticity…I am staying true to myself in the midst of this blogger world pandemonium.  Perseverance…I am willing to stay the course as long as possible, to see my words come to fruition.

Let me reiterate!  I don’t want to coach, I just want to write.  If I happen upon an audience that likes my honesty and transparency, then good for me.  Now let me get back to my compiled list, and let you get back to your regularly scheduled program.  Tootle Loo!