5 Mistakes I Made as An Entrepreneur

Starting Without a Vision or Strategy

In 2016 I thought that this mompreneur thing would be easy and my oh my was I wrong. I was just winging it until I realized that my vision was too broad and I had not niched down enough. Yes, I am a teacher but my skills as a mom are what help me organize my day to walk into my classroom more prepared. I need my working women with business aspirations to know that while you are working, raising your children, planning a wedding, or being a wife, you can still chase your dreams. Life happens and even when you survive divorce; knowing your mission and why will carry you farther than the obstacles that you face. Those trials become a part of your story and fuel your purpose. So be clear when you set out to make a difference. Be the problem solver to those that need to hear your voice and don’t give up until you make an impact.

My Mission: I help working moms find balance between their career and home life as they gain clarity in pursuit of their dreams.

Once I sat down and did a business plan and really thought about what I was trying to do and my message, things began to click. Even though I have been trying for a few years now, once I gained clarity, I can better see the direction I’m heading in for 2020.

Branding Myself Properly

I thought that by merely saying, “I am my brand” was enough but I was wrong again. My personality, my quick wit, my authenticity was going to set me aside but I was nobody in the realm of blogging and entrepreneurship. Now don’t get me wrong, I have some faithful followers and listeners but as I aspire for a further reach I realized that I had to do more. I had to figure out I wanted to be recognized. Yes, I’m the tattooed teacher in my building as I teach throughout the day, but that’s not my ideal for my Mom|Author|Teacher (mompreneur) brand that I am working to establish for myself. And guess what, even after I find some comfort in my visibility, branding is ongoing and may even call for a re-brand down the road. So, LaTilya Rashon is my name in real life. So I did not over arch with something off the wall because my approach is to just be real with my message and what I create. Pieces of me will be ingrained in everything that I do. In these internet streets I will show you my dedication, my authenticity, and my perseverance (D.A.P.) through my storytelling. I love acronyms so you’ll see more of those in the future because they are easy to remember. Make sure your brand attracts your tribe. That’s the whole point!

Comparison is the Thief of Joy

Ya’ll there are levels to being in business for yourself. Being a NOVICE, brand new and not knowing what to is the very first level. Your eyes are bigger than your follow through and you are more busy than productive and you just know you are getting things done. I had to tell myself to have several seats plenty of times between 2016 and 2017 because I didn’t have a clue.  I was not creating anything of value outside of my first book (My Fourth Year in Middle School: The Truth About Teaching). Once those wheels starting turning, you are now in the DEVELOPMENTAL stage of business where you are connecting the dots and things are beginning to make sense and you have a better understanding of what you are trying to do. Your growth is beginning to show. Then ultimately, the EXPERT. We all aspire to be a household name in these internet streets because of our extensive knowledge and expertise. But you have crawl before you walk. Maintain your own lane and know that everybody has different skillsets so processes are not one size fit all and we are all essentially running our own races. Focus on what you are creating and less on others.  What you have inside of you is just as needed as to what the people around you are doing. NOTE TO SELF!

Taking on too Much

When you don’t have a vision you will easily take on too much too soon and it will leave you overwhelmed and ready to quit. You need clarity and this can’t be emphasized enough to avoid repeat failure. Now this does not mean that some things won’t launch as successfully as others, it just means that we will eventually get it right. Even if you plan properly it’s a 50/50 chance of things going wrong, so we have to prioritize our tasks as to not give up before we ever get started. What is urgent versus not urgent then go from there. Decide what you can DO now, what you can PLAN to do later, who or what you can DELEGATE, and truly ELIMINATE. We are what holds us back when we are sure, so be intentional.

Failing to Invest in Myself

Listen, you can google until your finger tips hurt but pretty soon you will find that in information overload, everything will start to look the same. I have downloaded so many free worksheets, ebooks, tuned into LIVE training, you name it and none of them gave me the clarity that I needed. Then I started making small investments in resources because I needed to streamline my message and my business. Find someone that speaks to your style and let them coach you.  I have following one particular author/coach for the past year and I am ecstatic about my latest investment of myself. You have to do your own research to determine who is best suited for your needs. You can only Free.99 to a certain degree but when you want results, you will begin to make the right investments. Even when you think you don’t have the money, you will find a way.

So with all of that being said… I decided that I no longer wanted to function in mediocrity. I want to scale up my message and visibility so that I can do great things in the months to come. I have set some very intense goals for myself and the steps I’m taking along the way have me very excited. Let’s just say as I’m approaching my 38th birthday, I have for certain two years to make some things shake and that is exactly what I plan to do.

~LaTilya

How I Find Balance With My Work

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I took a chance at something that is changing my life and it has nothing to do with money.  Well it indirectly has something to do with money but here goes.

So here’s the back story.  Back in 2012 I signed on with this lady to become a distributor with a company called It Works!  I was gong ho and I just knew that I was going to make a lot of money with this company at 30 years old because in my mind, “Who doesn’t want to lose weight and get fit?”  I was in for a a rude awakening and with little to no training or mentorship, I was lost, so not even three months after I begin I quit.

I’m generally not a quitter, but I had no idea what I was doing and my “upline” was not helpful.  By this time I focused more on finishing school, I had just moved into my house and I was adjusting to my life as single mom.  Divorce had been finalized in September of 2011, so I was a free woman, but I was scared as hell.

Fast forwarding six years, here I am now, 36 and I’m an It Works! Distributor again but with a FAR BETTER team and support system.  The things that my leaders poor into us to keep us motivated is what I needed in 2012.  All I can think about is how might my life been a little different had I stuck with the company?  But I don’t have time to be concerned about that now, I can only make the best of everything I’m currently doing?

But to keep myself organized and not overworked I have implemented a “Pearl List”.  The FIVE things I must do daily in order to reach my goals.

  1. Self-Development:  It is so important to have my time alone with God and communicate with him the desires of my heart.  Reading devotionals and praying keeps me grounded because I know that everything happens is his timing and not mine.  I cannot be selfish in my efforts.  Through praying and affirmations I know that there is a time and place for everything, so I’m running my own race, keeping God first and being realistic about my success.
  2. Messaging:  In network marketing I contact anywhere from 30-50 people daily or I at least try to.  I follow up with potential customers that have interacted with me on social media to gauge their interest and open up the lines of communication.  I will be met with some no’s and disinterest, and I understand that I may even be blocked or ignored.  But that does not deter me because failure is a display that I am trying.  People are paying attention and pretty soon that NO will turn into a YES.  I’m very OPTIMISTIC.
  3. Intentional Posting:  I try to start my day off with inspiration and affirmation.  I know that no one is going to believe in me more that me and even though I have support from others, I have to be PUMPED every single day to handle ALL of my tasks at hand—school, business, and personal. I share opportunities to try any of my 40+ plant-based products and even showcase the blessing of being able to work from home when I feel like it.  I grasp the concept that what ever I put into my business, with God’s blessings it will be returned to me.  I intend to reap what I sow. And lastly, my children are my why and my push.  So I always talk about the highlights of my life and my children because they keep me grounded.  I’m a business woman, but I VERY grounded.
  4. Networks:  I try to keep my content reel in my Facebook (@LaTilyaWilliams and @tilyarealeyes) updated because sometimes people just like simple pictures, quick stories, questions, and polls.  I can’t lie…my stories be LIT!!!! I do the same for my IG (@docwilliams81 and @tilyarealeyes).  I know, I know 4 accounts…absolutely and once you visit them all you’ll understand why.  I’m also trying to figure out Captivate…so pray for me saints…LOL!
  5. Expand:  I will send a friend request with the quickness.  I can’t lie though I was apprehensive at first but with the guidance of my business mentor, she said, “Add them, expand your network because that give you more exposure”.  She was right and as my numbers continue to grow I am excited about the things that are to come.

I have labeled this time in my life as my season of yes because I feel really good about what’s going with my blogs, book projects, and business.  I am relying on…

  • my experiences because I’m willing to share my missteps and what works for me
  • my patience because I’ve learned that hastened moves and immediacy can ruin me when not well thought out
  • my ability to model and be an example so that people see that I am reliable and can be trusted.

I leaped back into the business and the good in my life is being returned to me.  I have heard and will continue to say since I heard this… Your season has nothing to do with a set day, time, or age.  When it is your time the opportunity will knock.  Ready or not you have to decide to trust his will or your own.

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When Work Is B.A.E.

LaTilya Rashon presents

(Click the link)

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Business, Approach and Entrepreneurship (B.A.E.) is a networking community established to connect business minded individuals and entrepreneurs dedicated to growing their businesses and expanding their brands.

I have been scouring the internet for years trying to “niche down”, be consistent, following the rules up to the point of coming up empty.  Business is not one size fit all and the words “there is a lot a bad information out there” haunt me everyday.  Anyone who knows me, know that I am a perfectionist about certain aspects of my life and right now my peace, business and career, MY SONS are a given, and #MYHEART are utmost priority.

All of the roads have lead me to creating a network and building this platform.  B.A.E. has a lot of meanings and ultimately Before Anything Else everyone on board with cultivating this community is concerned with their business model, approach to business and growing as an entrepreneur.  When the idea hit, it shook my inner being because for six months I wondered what the shift was going to be?  I wondered what my greater calling was?  When I began to focus on reshaping the look of my business, I knew that I would have to take bold steps.

In creating this network community I composed three concepts to be the guiding light for contributing entrepreneurs…
1. SUPPORTIVE atmosphere to grow ideas centered around business.
2. ENCOURAGEMENT to not be afraid and take risks to become more impactful.
3. COMMUNITY to give valuable feedback and that extra push while accomplishing your business goals.

Business: We all have the innate ability to be good at what we pursue with passion.  Our lives were already designed and created for us when we were conceived, but when we align our thoughts with good, those abilities begin to shine. One of the hardest things to overcome in any type of business is fear.  Doubt is so paralyzing that one wrong move, one bad review, or lack of gauging interest causes so many people to abandon their dreams.  That is why B.A.E. is so important to the entrepreneurs I know.  Most of us have had to work hard for what we have but now we want our own levels of success.  Success that trademarks a legacy for those we will someday leave behind. We are the mouthpieces for our businesses.  There is a demand for the services many entrepreneurs bring to the table, and this network will serve as a business incubator for local, urban business owners (Read Getting Started With Business Incubators).

Approach: How you approach your business will show in your product. I know business equates to numbers for a lot of people and capitalizing on your skills and talent is ideal when you’re immersed in doing what you love.

Which approach is best for your business? (Read 3 Approaches to Strategy)

  • Emergent strategy is best for small groups that are willing and able to absorbs and make decisions about new information quickly and resist restrictions on what information is most valuable.
  • Lean strategy is best for small groups who like to work quickly but systematicallyand are willing to take the risks necessary to gain information through experimentation.
  • Deliberate strategy is best for large organizations for whom responsiveness is organizationally difficult. However, the more these organizations adopt the faster tempo of Lean and Emergent strategy, they more they will be able to take advantages of unexpected opportunities and avoid the harms of unseen risks.

Entrepreneurship: When I read the words, “There is a lot of bad information being shared”, even though it was a part of a social media ad and the person was trying to gain interest to turn into a product being sold, those words were TRUE!  The way I see it, A LOT of these EXPERTS recycle information, put their own twist on it and try to make it sound more signature and connected to their voice.  Essentially, that’s what all of us are doing.  However, my business goals are centered around writing and creating good content, and now coaching others through the process because I have had to learn through trial an error.  I’m a teacher by day in a traditional classroom, but now I want to branch out and teach others how to face their fears because that is something I battle daily but I don’t quit.  I’m no expert, but I know what I know!  In this community of authors, teachers, entrepreneurs, merchandisers, writers (ME!!!!!), and CREATIVES we are going to flip the script on business, networking, and branding.

We will ALL rise to the top through clarity, consistency, and execution.

B.A.E. is a business incubator.

B.A.E. is a movement!

Join the network!

Work is B.A.E.!

NOW WATCH US WORK!