Why Identifying Your Purpose Is So Important

I get asked all of the time what keeps me going. Compassion and dedication are part of my personal drive. Everyday will definitely not be perfect and in the many seasons of your life you have to decide are you more dedicated to succeed or fail. I hope you choose success.

Choosing success in your life is why identifying your purpose is so important.

When you make the conscious decision to examine where you have placed your effort and energy it changes how you approach your life. The things you can decidedly brag about that make your life worth living is the manifestation of your compassion. For example, your family, career, education, goals and aspirations play a major role in the growth you experience in life. Avoiding contentment keeps your life full because you recognize that you have plenty to brag for your personal affirmation and growth, not so much as to throw it in anyone’s face that you are doing good for yourself.

As you reflect on your identity which is a part of your personal brand in your business, career, and personal life; people accept you for who you authentically are and you don’t have anything else to prove. This includes the places you’ve been, your education and accomplishments, as well as the help you are to the people around you.

Your compassion for life and dedication to living life to the fullest helps you take a stand for what you believe in and where you want to put your effort and energy.

For the women that have dealt with divorce and depression, I can relate.

For business minded women that have ideas but need clear direction on how to start, I can relate.

For aspiring authors that want to write and struggle with getting their ideas on paper; just start writing because finished is better than perfect. I can tell you all about that journey of ebooks and my dissertation, so start WRITING!

For those with the fear of speaking, you have a story to tell, so open your mouth and start talking because your story will help somebody heal and find their purpose in life.

For the doubter because life has dealt you a bad hand from time to time; keep believing in yourself because your time will surely come.

Now if you have a hard time with committing to the work, I have a class specifically geared towards you unlocking your mind and deciding that you want to enhance your life and build it around the things you are passionate about.

We’re approaching a new year and while 2020 was not all bad you should choose now 2021 will be better. Once you unlock your mind and begin to operate in your power, you will stop wasting time on things that do not enhance your growth.

If you want this course and the templates that will jumpstart your 2021, click here for details.


Why Personal Branding is Great for Your Career

When you wake up each day you have the opportunity to be greater than you were the day before. Knowing where you strengths lie is the biggest advantage you have when you are carving your path in your business, career, and personal life. A lot of times you get bogged down what is going wrong that you forget to operate in your strengths which is what you are most known for. Guess what?!?!?!?That is your PERSONAL BRAND.

Pushing past your comfort zone is scary. But you have to forge your weaknesses and take a risk at trying something new. You probably are asking what does that men? See, a lot of time you do what is comfortable and rely solely on your strengths and give little thought to your weakness because you are afraid of failure. However, you are already good at what you do even when you never step out of your norm to do something different. Your room for improvement sets you up to realize you’re great. This is uncomfortable at times because you are your worst critic but when you look over your areas of growth and take charge of your output, you soon shake the room and increase your productivity.

So how do establish your personal brand in your career?

-Apply for the job that has been calling your name and update your resume. Stop selling yourself short of an opportunity because you don’t feel like you’re ready. See when you push yourself to see your growth and your need for more is sitting on your shoulders, that is the time to strike. The list of skills you have match the requirements and responsibilities that stare you in the face, but fear has you paralyzed. Go for it anyways because you are meant to stand out, and it’s an opportunity to practice what you preach.

-Share your skills and talents with the people you are most in contact with that support your vision and dreams. You make your work look easy and when asked about your processes, don’t be afraid to open up. People around you really admire you and watch everything that you do hoping to learning something new. Each one, teach one builds connections and open doors that you could not have imagined. You don’t have to become a “know-it-all” or even a yes person, but you can lend your skills to your career and work environment that showcases your abilities. For every new skill that you that you acquire, you are able to add a booster to what you have mastered. Even in your confidence, that becomes a part of your brand. So being prosocial can get your name spoken highly in rooms and invitations to be a part of masterminds, simply because you shared.

-Personal Development. What you feed your mind, you become and in your career, your mind has to be stronger that your feelings. Your faith and belief system drives your existence as you research ways to enhance your quality of life. Read and listen to information that fuels your fire to be present and productive in life. Don’t settle for mediocrity.

There will be shifts in your opportunities to grow, you just need to prepare yourself for when the opportunities present themselves. Continuing to do the work on yourself makes you a better person. It will not happen overnight. You build your brand by staying true yourself and operating in the mastery and knowledge you hav acquired and put to use.

Discipline, Authenticity, Perseverance,


How to Balance Home and Life

At home, I’m mom before anything else and use a different set of skills in the day to day operations within my house. The systems I have in place to keep me on track vary based on what is needed each day and most of the time it consists of me keeping up with my son’s busy football practice and game schedule. I took those same skills and applied organization and time management in my career. From active duty Air Force when I became a mom while working full time, I was challenged with finding balance and I have made it work the past 16 years, even with transitioning into the classroom as an educator.

See listen I stumbled upon edupreneurship after feeling like I needed to be doing more with my career. Between being creative, inquisitive, educated and driven I needed an outlet for my ideas because getting started and sharing your skills is one thing but being consistent is how you build a community which us why I’m glad you’re here. See I had to get started somewhere and I’m encouraging you along the way. My first book was the moment I decided to take my business and personal brand to the next level. I had no clue what I was getting into but I knew I had a unique skill set and I was going to use it.

You have to take ownership of your personal transformation when building your personal brand in your business, your career, and your life as you pursue your goals and design the life you want to live. That is where the balance come in because your life is not all about work, it is about setting your goals which must be aligned with your core values as you work to leave a legacy for your family, gain financial stability, create multiple streams of income, and take up S.P.A.C.E based on your skills, interests and talents. 

In challenging times, I want you to think about the reason you are ready to change your life. Remember that what you spend 80% of your time thinking about and working on is your biggest motivator.  You can make this personal transformation work for you, whether you want to keep your 9-5 or not; while reinventing your personal brand in your business, career, or personal life, the goal is to be more productive. 

All of these thoughts pushed me towards creating a masterclass to help busy moms like me put it all together. It is my belief that successful people create goals so they can:

➡️ use their unique skill set 

➡️ forge their strengths to create opportunities for growth

➡️ boost their productivity to advance their business, career, and personal transformation 

The problem is so many people don’t know how to get started and give up at the first sign adversity.

Does this sound like you?

I understand exactly how you feel being busy in your day to day life trying to find balance in your business, career, or personal life and still feel stalled when it comes to chasing your dreams. You’re ready to stop before you get started even when you’re giving your best. That’s why I’ve created the Unlocking Your Mind Masterclass to help you use your unique skill set to take up S.P.A.C.E.

In this masterclass you’ll discover how:

✅ S.I.T. Down in Your Blessings: Identify Your Unique Skill Set

✅Positioning Yourself to Take Up SPACE (Services, Product, Audience, Content, Engage)

✅Set Your Goals and Prioritize Your Time

You want help making better decisions in your business, career, and personal life then this is the class for you. You can stop wasting time being busy and become more productive. The time is now. Your future self will thank you.

If you are serious about your personal transformation, check out the Unlock Your Mind Masterclass which will be Saturday, November 21, 2020 at 10:00 am (EST)

Let’s Get to Work,


How Dr. LaTilya Rashon Manifested

2001: I was 19 in the United States Air Force. The NCOs said I was stuck up, airmen my age thought I was mean, and one person actually told me that my attitude wouldn’t get me far in the real world. Can you imagine how I felt being away from home in a new state trying to figure out life while being told how I NEEDED to act to make other people feel comfortable🥴

Photo by Pixabay on Pexels.com

2007: I was almost 26, a married mother of 2👨‍👩‍👦‍👦 honorably discharged from the AF, undergrad completed while on active duty, respected for my work ethic, offered a civil service job to stay in New Jersey but relocated back to Georgia🍑 and secured a job with the state. Despite what I had been told, I stayed true to me and checked getting my degree🎓and getting the G.I.Bill off my list. I didn’t join the military to make friends or travel, I wanted the G.I. Bill🗣 money for school👩🏽‍💻

2013: I was six years into teaching👩🏽‍🏫 and my second year of my doctoral program. Almost 32 and was paying my mortgage on my home🏡 that I purchased not too long after my 30 birthday because it was either by a home or get a tummy tuck…LOL! Yet again, the goal was to find a home for my sons and I after my divorce. Even as life happened around me, I stayed focused on my ongoing personal transformation.

2020: I’m 38 with the same attitude, I protect my peace ☮️ so if that makes me standoffish that’s fine but I’m being true to myself. I keep making a list📝and pushing myself to answer the call that I put on me and not controlled by anyone else. A few more advanced degrees, ultimately becoming Dr. LaTilya Rashon, edupreneur and mentor. I can show you how I BECAME but you still have to do the work.

I’m still a work in progress. I still want more. I am my business through books 📚 , trainings, apparel👕👚and goal setting kits📦. My career sustains me in and outside of the schoolhouse. I’m living my life and embracing the season highs and low as they come. You are defined by what you do, not by what others say or think.

Remember That‼️


The DOPE Goals Starter Pack


So I’m just crazy enough to do anything that I set her mind to doing. I am my toughest critic and I challenge myself just to see how far I will go. I want some of that to rub off on you.

The DOPE Goals Starter Pack is here.

* Write down and prioritize the DOPE Goals you’ve set for yourself

* Work SMART as you boost your productivity and personal transformation

* Unlock your strengths as you maximize on your skills in your business, career, and personal life

Track your progress to Go Out and Lead Selflessly (GOALS)

Grab yours during pre-order and be the first to receive your goal setting goodies when shipping starts in November.