The Need For A Business Plan

Okay so I thought that blogging and “vanity” self-publishing would be easy but boy was I wrong. I wrote a blog a long time ago titled “What No One Tells You About Blogging” but I left out an essential part to becoming a brand and standing out in a saturated market. Getting into the business behind books and digital products is possible, especially when you niche down. So I thought my niche was education and personal development. I had the bright idea that I wanted to help new teachers balance work and home life but I find at times that even that niche is too broad. But then I ask myself do I want to concentrated on working moms or just women in general, so it was at that moment I realized I needed to get to the bottom of my business and flush out what I want to do, who I want to reach, and what I want to create.

Creating and selling products online in my opinion is at an all time high and as an educator myself, with a passion for writing and being creative I decided an online business would be beneficial to me for three reasons: (1) I want to supplement my teacher salary because even though I love teaching, getting paid once a month gets tough at times. (2) I want to build a business that will create a legacy for me to leave behind to my sons and (3) Create residual and passive income to obtain financial stability. Reevaluating yourself and identifying your why is important because it helps me establish my vision and put my productivity of lack of productivity into perspective.

My Business, What Will It Be?

I derive to a point often of how can I get more followers on my business/blog/author social media? How can I convert followers into buyers? How do grow to a point of being a full-time entrepreneur and truly live out my dreams. To answer all of that, I realized that I needed a business plan so I revamped and simplified ideas, niched down and uncovered my purpose. Since writing my first book, growth has been a struggle and launching has not been as successful as I hoped, so I admit, I needed some help.

So exactly what do I needhelp with?

As anauthor with plenty of stories to tell about life inside of the classroom, Iknow I take a much lighter approach to teaching than I did in the first coupleof years into the profession.

~On one hand I want to help new or even burnedout educators/teachers who want to revive their passion for teaching.

~On the other hand, since I am asked so manyquestions on a regular basis I want to help people reach success by aligningtheir goals with their passions and create the life they want to live.

Eventually I know that getting started here will lead into other things, but now I just have to promote myself unapologetically.

Studying the Industry

The gurus and the experts have laid the plans and while my content is not to be compared it definitely gives me something to work harder at creating consistently. With the right systems in place I know that I’m tapping into my purpose and dreams.  Finding balance for myself is essential to drive that is why when I think of my mission each day in the classroom and personal life I know I have the tools to help other people get through as well.  I want to help mothers (working moms, teacher moms) find balance in their work and home life, gain clarity while in the work environment, and discover their self worth through personal development.

The promise and value must sold with any product and while I think I may be sitting on a gold mine, one thing I’ve definitely noticed is that when you identify a solid problem, a promise to deliver clarity and results must follow. Setting true and attainable goals, three to six months out keeps you focused because after all the goal is to grow. I’m sticking to personal development in a sense because let’s get real, everybody wants to improve something in their lives.

I know that I have great ideas and while I study the field, I am not sleeping on the free tips and jewels that are dropped from time to time. I’m pushing out content and feeling good about the “looks” I’m gaining. They say faith without works is dead. I’m just going to continue putting in this work.

Learn: First handadvice on balancing work and home life.

Impact: Gainsolutions for effective management of life and career.

Balance: Setgoals personally to maximize your impact.

“Closer to Purpose Than You Think” (2019) is my 30 day self-paced success guide designed to help you recognize your self-worth, prioritize your goals, and speak life into your dreams. In this book I share ways to create clarity in your daily to day life that leads to productivity and celebration of self. You’ll learn how to command your life with authority and live as the person you were wonderfully made to be.

In 12 Ways to Survive (2019) new teachers can learn how to navigatethrough their experiences to find what works in their instructional setting,read and understand that they are not alone in their journey because evenveteran teachers have periods of adjustments as well, and trust the process andlearn that being a teacher is about the students and once they trust you thereal education begins.

My Fourth Year in Middle School: The Truth About Teaching (2016) is the author’s journey on transitioning careers and becoming an effective teacher to the students she serves. This book provides insight on how to cope as a new teacher adjusting to a new working environment. It richly recalls the obstacles faced teaching at-risk, African-American youth at a southern middle school for eight years. The author centers the book around her experiences and lessons learned as a classroom teacher while balancing life.

Being Successful

My success depends on my consistency. I want to be able to run a business, online and become my own boss. I want to create content that is enjoyed and embraced which will lead to other things in my career. Financial freedom and stability are at the top of the list because balancing my workload and house hold is a battle I’m determined to win. I wrote about what I have experienced and want working mothers and educators to know that it is possible to have a career and family. It’s in the stars from here. It’s above me now.

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