When I made the choice to write more, work on building my brand (which I’m still sorting through) publishing my book, and networking, I had no clue about the amount of time I would spend obsessing about the details. Matter of fact I got side-tracked, off track, and overwhelmed by my vision and everything I was trying to do.
For a creative with a fluid stream of thought, bottling up my emotions into multiple blog posts is delicate. It is also nerve wrecking because you want your audience to believe in your brand.
I have read numerous social media posts about brand building, mail list, and content launching, I begin to ask myself “Am I doing something wrong?” I have even completed a few email challenges which is why after my last starter kit download I decided to revamp my epic blog… originally posted August 13, 2016.
So I thought that I had it all figured out then and sadly, I didn’t then and I’m still figuring things out now. I’m still tackling the same topics of the experts, products, social media, and the effort it takes. But I’m also adding another component…NETWORKING!
The first thing no one tells you is that the blogging industry is full of experts that have been around for YEARS! They are the gurus, the go-tos, the coaches, and the mold. They have been building steadily for five or more years and have their niche, audience, and branding down to a science. They use every technology tool imaginable and create material that us novice bloggers are working hard at some day creating ourselves. Having had to learn how to pitch ideas, and step out of faith allowed them to establish platforms and connections that further build their credibility. I could name a few experts but there is no need, if you simply google them they are everywhere. So now I’m trying to get in where I fit in so that I can grow my audience and build my platform. To be an influencer you must learn to move and network like one. Starting can be hard but they too were once where we are.
The Products: Workbooks/Workshops/Webinars
In information overload keeping up with the trending concepts is overwhelming. Lifestyle, fashion, inspirational, relationships, everyone is offering advice. There is tons of help being offered at low and high prices. Some tools are even available as free downloads and starter kits that are helpful. Others are confusing as shit so I keep what I like and toss what I found useless. I’ll be honest some things are more complicated inside some of these free email courses. Since I’m Type-A, I need things to be simple and spelled out. If I’m stressed out reading these helpful “tidbits”, I wonder what these creators felt like when they were writing. Oddly, in start-up, investing in books, workshops, webinars, and other online content comes with an expensive price tag. It is exciting to see gifs dancing all over your screen, then as soon as you decide you are interested, you are hit with costs ranging from free to hundreds of dollars. Now I admit some of the leadpages and magnets are fire as hell, but my next big investment is going to be a newer laptop before I go all out. Besides I still teach full-time so blogging has yet to pay my bills. But I’m working on it. Don’t go broke investing, take it one day at at time (note to self).
It is up to you to separate your personal life and your business life. Presenting your content on various sites is time consuming and intimidating. Trying to follow a content checklist to be sure to create, share, tweet, stumble, tumble, press, pin and repost across multiple social sites is both beneficial and aggravating. I’ll be the first to admit that my posts, my blogs, and my images were not that great when I got started but I can definitely see how I have grown. Graphics really make a big difference, now if I could just get more into some of the other tools like mailchimp to help me with list buiding, I’d be 100% in the game. In between using the pen name LaTilya Rashon for Amazon but TilyaRealEyes for everything else I can see how everything is starting to come together. Setting yourself aside is worth it if your followers engage in your content. But no one tells you that you need to recycle, update, and revise your content continuously to make it more appealing. Which is why I’m offering this blog update. Whew!
All I can say is let 2018 be my year for greater GROWTH! With that being said, next time you see your favorite blogger, note that they aren’t creating new content as often as you thought. So your content should be consistent. Be impactful! Shared content impresses followers and lasts longer.
It Is Not Easy
In the beginning of the week, your ideas are fresh, your journals are attached to your hand, and your fingers skip along the home row keys on your keyboard as your ideas flow. In the middle of the week none of your ideas are formulating and you think that your writing needs an overhaul. By the end of week you are in tears because no one seems to be paying attention to your work. It is discouraging! To top it all off you are expected to follow different people each day, leave meaningful comments on others’ post, and respond to the people that write to you.
Establishing your network and doing your research is important. But be reminded that plenty of others have felt this very same way. I am learning that there is no true right or wrong way to create but as a creative you have to be mindful of your voice and the style you create for yourself. Bloggers write to establish their platforms, create useful products, and produce content driven to keep their audience engaged.
No one is telling your the perfect formula for creation, because you have to do the work!